Has Technology Killed Coaching?

I began my coaching career as a Certified Organizational and Life Coach in the late 1990s. At that time, coaches—whether in leadership, life, or athletics—were often viewed as heroes or “know-it-alls.” I don’t mean that in a derogatory way. It simply reflected how clients approached coaching then: as a relationship built on hierarchy, where the coach held the answers and the client came to receive them. Coaches were seen as gurus—people with significantly more training, education, and experience—and clients came with gaps in these areas to fill.

Over time, that dynamic began to shift.

The first major evolution came with the rapid expansion of the internet. Clients started showing up with their own research, education, and understandings. We entered the age of the informed client, and coaching was no longer a one-directional transfer of knowledge. It required a new posture—one that honored the fact that clients might bring insight, expertise, and lived experience that equaled or even exceeded the coach’s in certain domains. Coaching began to move from hierarchy to partnership.

Then came the next acceleration: the explosion of coaching, advice, and “expertise” on social media. Today, it’s easy to spend hours scrolling through information, opinions, and sponsored solutions. The volume and speed of content is unlike anything we’ve seen before—and now, with AI added to the mix, it can feel genuinely overwhelming.

So yes—coaching is changing.

And yes—it’s incredibly easy to feel inundated by noise.

But has technology killed the space for thoughtful, individualized coaching?  I say no!  If anything it is challenging us to be smarter, more thoughtful, and more customized in our coaching!

Here’s the truth: I don’t have answers for you that you don’t already carry within yourself. And I hate to break it to you, but neither do the influencers on your feed—so you can put the phone down. What I do offer is the ability to help you process all that information, discern what’s useful from what’s not, and integrate what will actually work for you as you pursue the best version of yourself.

Our coaching relationship is grounded in the specific details that make you uniquely you. Your history. Your values. Your patterns. Your season of life. AI can’t do that. Algorithms can’t do that. And one-size-fits-all advice certainly can’t.

Together, we sift through the noise and return to wisdom rooted in science, experience, and—most importantly—your individual experience. From there, we craft something aligned, sustainable, and true.

For those who have known me for years, you’ve witnessed my coaching evolve alongside my life. You’ve seen its many iterations as I navigated divorces, geographic moves, personal loss, chapters of parenting, new beginnings, profound metamorphoses, and hard-won triumphs. Each season reshaped not only who I am, but how I coach. And I believe that this moment—this cultural chapter—is the perfect context for the kind of coaching I love most.

It may not be high-tech. It’s not high-volume or high-profit. But it is high-reward and high-return—the greatest return on investment I know. Because at the end of our work together, you are better. I am better. And together, we have created something that did not exist before.

In an age where nearly everything can be replicated, automated, or packaged as “unique,” I love the opportunity to genuinely create a pathway you have yet to travel to a place you have never been, not for you, but with you!  Let’s go!